What is a Brand Marketing Manager?

Brand Marketing ManagerIf you have ever contemplated the pursuit of a career in the fields of Internet technology and/or marketing, you may have found yourself asking “What is a brand marketing manager?” at some point. Below you will find an answer to this question as well as several others that pertain to the field of brand marketing management, such as educational requirements and expected salary.

The Brand Marketing Manager

Although the term brand marketing manager is broadly defined, it typically refers to an individual who is responsible for ensuring that the branding efforts that a marketing team implements for a business are effective. Additionally, brand marketing managers play an integral role in the branding process. To fully understand the work of the brand marketing manager, it is important that you first grasp the essential principles of branding.

Branding – A Brief Overview

The term branding, is a perpetually evolving one within the world of marketing. However, it generally references the process of using icons, texts, and other forms of visual media or graphic design to construct a clear, coherent image for a business and the goods and services it offers. Branding serves many purposes, one of which is to increase a business’s visibility within the online and offline worlds. Another goal of branding is to create a distinct, unique image for a business such that its goods and services stand out in the mind of prospective customers, thereby increasing conversion rates. Branding is also supposed to distinguish a client’s goods and services from those offered by competitors.

The Brand Marketing Manager – Two Ways To Work

Although the world of branding is quite vast, the types of branding work that a brand marketing manager can do will typically fall into two categories: inbound marketing and outbound marketing.

Inbound Marketing

Inbound marketing is a form of marketing that typically involves the use of online advertisements to catch and keep the attention of prospective customers. In their discussion of inbound marketing, Hub Spot notes five basic elements to this type of advertising, three of which include content creation, lifecycle marketing, and multi-channel marketing.

Outbound Marketing

Outbound marketing is a traditional form of advertisement that involves getting a business’s message out through mediums such as TV and radio commercials, tradeshows, newspaper ads, brochures, flyers, catalogs, and cold calls.

So What Exactly Does The Brand Marketing Manager Do?

In recognizing the basic principles of branding and the two primary forms, one can then gain a basic understanding of what the brand marketing manager does. In short, the brand marketing manager employs branding strategies to increase the visibility of the client’s products and services such that continual growth and expansion can transpire. There are a plethora of roles and responsibilities that the brand marketing manager will fulfill to accomplish this purpose, and one of them includes optimizing the look, price, and packaging of the client’s products and services. The brand marketing manager may also devise online or offline marketing campaigns and oversee the work done by other members of the marketing staff.

Educational Requirements

Generally, an individual who wants to become a brand marketing manager is advised to obtain a bachelor’s degree in marketing or a similar field such as advertising. However, individuals who obtain degrees in business management, communications, or public relations may also be able to attain positions within the field. Also, earning a master’s degree in marketing can make one a more marketable job candidate. To gain specific information regarding the educational requirements you will need to fulfill to work for a particular company, it is best to visit that company’s website.

Expected Salary

According to Indeed, brand marketing managers can expect to earn about $62,000 annually. This salary will vary based upon a plethora of factors such as education, areas of expertise, and location.

Related Resource: Online Marketing Degree


If you find the fields of marketing and/or Internet technology to be interesting, you should know that pursuing a career as a brand marketing manager may help you fulfill your personal and professional objectives. Now that you know what a brand marketing manager is, you can decide whether this vocational path will help you attain some or all of your life goals.