5 Professional Associations for Marketing Executives

Keeping track of current trends is essential for success in the marketing field. Executives who want to advance their careers can acquire new skills, network with other professionals and continue their educational journey by becoming a member of one of more of the marketing organizations available in the U.S. and around the world. These associations offer a range of benefits for members and ensure the most up-to-date information for marketing professionals in the competitive marketplace.

American Marketing Association

Founded in 1937, the American Marketing Association (AMA) is one of the largest and most prestigious organizations for sales professionals. The association publishes a number of scholarly journals that provide cutting-edge information for marketing professionals currently employed in the industry. Additionally, the AMA provides online resources, including podcasts, webcasts and white papers, that focus on key topics of interest to marketers. Local AMA chapters provide networking opportunities for active members. Online job postings and discounts on certifications allow for greater employability throughout the marketing industry. Finally, the national and local conferences presented by AMA are designed to provide real support for marketing professionals throughout the U.S.

Direct Marketing Association

Creating a personalized experience for consumers is a key value for the Direct Marketing Association (DMA). Members of this organization must adhere to a strict code of conduct that covers the responsible use of consumer data, privacy concerns, prompt attention to complaints and accepted data collection practices. DMA focuses primarily on data-driven advertising and strategies that connect with consumers through mail, telephone, loyalty programs and online initiatives. Training opportunities are available through the DMA for staff and managers in the direct marketing field. The organization is also responsible for providing opt-out methods for consumers who do not wish to receive direct marketing materials.

The American Association of Advertising Agencies

More commonly referred to as the 4As, this organization provides support for account managers and marketing agencies throughout the U.S. It was established in 1917 and provides a number of benefits for its members, including group health insurance, liability and business owners’ insurance plans, workers’ compensation and retirement savings plans designed to help smaller businesses succeed in the marketing industry. Primarily intended for top decision makers in the advertising and marketing fields, 4As offers executive leadership training programs that offer in-depth insights into the most important topics facing marketing professionals in the modern consumer marketplace.

Mobile Marketing Association

The Mobile Marketing Association (MMA) takes a global approach to the new paradigms and opportunities presented by the increasing popularity of smartphones, tablets and other mobile devices in the consumer marketplace. By providing online resources and networking opportunities for members and agencies, the MMA can support the growth and success of marketing professionals throughout the U.S. Members can access research studies, press releases and job opportunities online through the MMA website. Discounts on conferences, training programs and events are also available to help MMA members further their careers and hone their skills in the mobile marketing field.

Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is based in the U.K. and offers membership services to professionals around the globe. One of the oldest and most prestigious marketing organizations, CIM sponsors conferences and workshops worldwide to provide support for its membership. The Institute offers a variety of qualifications that can provide a real boost for the careers of its members. CIM also provides training courses that are available to all members of the public and that provide a thorough grounding in the principles of modern marketing and on cutting-edge topics in this evolving field.

Marketing professionals can gain added skills and knowledge while increasing their visibility in the industry by becoming active members of these and other organizations. The benefits of participation in these trade associations can provide a platform for added success and profitability in the marketing field.