Online Resources for Marketing Executives in Non-Profit Organizations
- Big Duck
- Nonprofit Marketing Guide
- The Case Foundation
- Getting Attention
- Catchafire
Non-profit marketing executives who are looking to further develop their organizations’ campaigning and fundraising strategies have no shortage of options when it comes to finding resources online. One of the biggest sources of information, the American Marketing Association (AMA), is committed to providing the tools and resources non-profits need to enhance their marketing pursuits. The following are five additional websites that can help non-profit marketers on their mission to help those who need it most.
1. Big Duck
Big Duck works exclusively with non-profit businesses and organizations to transform the way they communicate. Combining award-winning creativity with expert strategy, they deliver communication methods with the goal of increasing visibility and raising money. Their blog consists of relevant marketing ideas, strategies, and techniques geared specifically toward non-profit organizations, and they partner with companies to help them develop strong teams, campaigns, and brands so that they may achieve their goals.
2. Nonprofit Marketing Guide
As a comprehensive web resource for marketing executives, Nonprofit Marketing Guide features training tips for do-it-yourself non-profit marketers. Here, marketers will find free resources, physical books and e-books, online training materials, private consulting and group coaching, a weekly webinar series, free downloads, a blog, workshops, and more. Kivi Leroux Miller, founder and CEO, also offers an All-Access Pass program in which marketers can take advantage of a private Facebook community where they may connect with fellow non-profit fundraising and marketing experts, communications staff, and other professionals in the industry.
3. The Case Foundation
Created in 1997 by digital pioneers Steve and Jean Case, The Case Foundation invests in ideas and people that can change the world. This online resources offer a significant collection of information regarding the use of social media in non-profit marketing. The site features a full blog as well as a resources page, where material consists of everything from the basics of using social media in marketing to how to use emerging technologies to an organization’s advantage. All of the information offered on the site is focused on three key pillars: igniting civil engagement, unleashing entrepreneurs, and revolutionizing philanthropy.
4. Getting Attention
The Getting Attention blog, run by Nancy Schwartz, is a source of tips, tactics, and ideas for non-profit communicators focused on helping their organizations succeed through smart, effective marketing strategies. Schwartz, known for connecting strategy with refreshing applications, is a renowned trainer and speaker, writer, and motivating consultant and coach. Through the blog, she helps non-profit organizations hone campaigns and messages to grow loyal, strong relationships with supporters and urge them to participate, volunteer, and donate.
5. Catchafire
Marketing executives who are seeking assistance with a particular campaign and/or strategy may enlist the help of a pro-bono professional. At Catchafire, aspiring non-profit employees can donate their skills to organizations with the goal of supporting various companies’ fundraising goals, database customization visions, web design needs, marketing efforts, and more. This is an excellent resource for connecting with those professionals who can help an organization further hone its marketing and campaigning strategies.
Regardless of an organization’s specific goals, there exists an online resource that can help non-profit organizations achieve the results they want to see — both from current sponsors and those who may donate in the future. From training and tips to do-it-yourself techniques and webinars, non-profit marketing executives can find a wealth of information regarding the most effective communications, social media, and email strategies.
See also: 5 Great Online Resources to Learn Marketing Analytics
